Actor Emraan Hashmi has gone ahead and upset the team of one of his biggest forthcoming releases, Kunal Deshmukh’s (KD) ‘TUM MILE’ by revealing his look in the film much ahead of the planned strategy. Sony Music and Kunal Deshmukh, including Mahesh Bhatt had made a detailed marketing strategy for the film according to which, the revelation of some pictures of the film was slated to happen at the time of the music release on 16th September, 09. Though the strategy was discussed with the entire team, but Emraan in all his excitement and pride for his new avatar, went ahead and uploaded the images on Twitter, a social networking site. The situation has gone so bad now that the producers had to cancel the music release as Kunal and Emraan are not even ready to stand together. So, the music will be now in stores without any launch. Emraan and Soha’s unconventional pairing, Emraan’s never before seen look are the photos which had been kept in secret and Sony Music had plans to reveal them formally. Emraan who was clueless of the exclusivity of the images has now got on the bad side of KD who made a very public statement recently about his displeasure to his films novelty wearing off to an extent. “We had an entire marketing plan to release these unique visuals on the films music release so that it stands out from the usual affair. We didn’t want it to be just another party were people meet, greet and leave. I am quite disappointed at this sudden turn of events and will have to have a serious talk with both Emraan and the Bhatt’s.” Said the upset Director. “I think the actors in our industry will have to get out of this me, myself and I Syndrome,” he further added. Emraan on the other hand is wondering about what the hype is all about! “I am quite surprised as to why such a fuss is being created out of such a non-issue. First of all I wasn’t aware of any such clause which barred me from revealing my look and second I don’t see the reason for anyone to make such public statements when this matter could easily be resolved behind closed doors.”