People Pictures' 99, the company's first film offering was formally launched on September 1 at Shatranj Napoli, Versova. Produced by Anupam Mittal and Aditya Shastri, the film, directed by Raj Nidimoru and Krishna DK, stars Kunal Khemu, Soha Ali Khan, Boman Irani, Cyrus Broacha, Simone Singh, Mahesh Manjrekar and Vinod Khanna among others. Says Anupam Mittal, "At People Pictures we wanted a film that is cool, stylish, genre busting in content and a pure entertainer; our search ended with 99." Aditya Shastri added, "Slick, fast-paced, realistic and funny, 99 is an original story inspired by real events. It is as much "what could have been" as it is "what really happened." In other words, it is a historical fiction." 99 is the story of two different men in two different cities, who are bound by a common feeling of always being stuck at '99'. They never seem to make it to a 'century'- figuratively speaking. It is a journey of two men who want to break away from the rut and strike it big. What follows is an unpredictable and hilarious ride through two cities with extremely likeable and very grounded characters, unbelievable circumstances, real twists of fate, small-time crooks, big-time conspiracies and a climax that will keep everybody on the edge of their seats.